How to Sponsor Another Blogger + September Sponsorships at Kate & Trudy

20130904 Sponsor Opportunity

Half of the title of this post may be misleading, as I’m still learning how to sponsor blogs too. That said,  I’m able to put together a pretty simple list of the first steps for sponsoring another blog based on what I’ve done and seen in my own quest for getting my name out there.

The first lesson learned is:

SWAP ~ SWAP ~ SWAP

Okay, so now that we’ve got that out of the way, let’s dive into paid blogger sponsorships ~

Define

Before starting a sponsorship plan, define your own blog’s mission. Are you a fashion blog seeking to give readers a better sense of simple style? A wife with a goal to give the best marriage advice to others while improving her own marriage? What’s the overall mission of your blog?

Not sure what your mission is yet? Sponsorships won’t grow your readership in a meaningful way if you don’t know your blog’s direction. Your mission doesn’t have to be what you write about every single day, but you should know an overall “theme” before you start sponsoring other blogs.

Align

Once you’ve defined your blog’s mission, it’s time to align yourself with other bloggers with a similar mission. Why? They likely have readers who value that mission too. It’s as simple as that.

Sponsoring blogs that align with your mission will tap the “ideal reader” you’re looking for as you write each post.

Research

Once you’ve chosen a few blogs that align with your mission, it’s time to research how they offer sponsorships. Does the sponsored blogger open her blog to guest posts, giveaways, etc?

If you’re looking to grow the readership of your blog, you must have a sponsorship with the opportunity to guest post. Simply having the sidebar image is not enough – especially with mobile readers!

If your goal is to grow an Etsy business or other type of online business, make sure your sponsorships allow giveaway options and a spotlight feature too.

Obviously budget is a factor too, so make sure you’re not spending more than you hope to get out of the sponsorship. It’s easy to think that the more expensive sponsorships might result in more followers, but I’ve heard it said that the less developed (and subsequently lower priced sponsorship) blogs tend to result in  readers more open to expanding their reach.

Finally, make sure the blogger is consistent in their posts. Readership of the blog you sponsor drops significantly if they’re not posting consistently. That’s not cool if their ads are priced based on readership that doesn’t exist during the time you sponsor, right?

Don’t spend money on sponsoring other blogs just because you can. Sponsor to make a connection, grow your readership, and support other bloggers in their quests for writing meaningful content. Have FUN with it, too!

____________________________

Now…Kate & Trudy has officially entered the sponsorship arena and I have a few fun opportunities for the month of September.

The Kate ad and Trudy ad are both 50% off until the end of the month. Use kate50sept or trudy50sept for the discount. Reach my sponsorship page here. All ads are managed via Passionfruit. You can also click the graphic below to be taken straight to the sponsorship page.

Additionally, the Doxie Trap ad is free with a swap at all times! Use code KTswap at check-out and contact me with your swap code or button size required for your sidebar.

Sponsorship Options_2013.xlsx

I am so not in this sponsoring business for the money. In fact, every dollar you spend on a sponsorship with me goes straight into another sponsorship with someone else.

Let’s chat – I’m excited to get to know you!!

Oh yea, and I’m August’s wildcard winner – go check out this awesome link-up if you haven’t already! xo

productivity for working moms

welcome!

I'm Jessica!

I used to glorify "busy." If I wasn't busy, I wasn't doing enough. But when I became a mama, my entire outlook shifted.

 

The only way out involved a complete overhaul of my time, money & communication systems.

 

Today, I'm doing LESS and achieving more.

It's a productivity dream!

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